Pro BRAVIA BZ40P Series
Unparalleled picture quality in the exceptionally bright flagship 4K professional display, featuring unique Deep Black Non-Glare Premium. Available in screen sizes 55”, 65”, 75”and 85”.

Streamlined Design, Elevated Performance
Slim, strikingly styled Pro BRAVIA BZ40P Series is the truly professional display, uniting extraordinary 4K HDR picture quality and enhanced reliability with greater energy efficiency and reduced ownership costs in challenging corporate, educational and retail environments. Cutting-edge image innovation includes Sony’s unique Deep Black Non-Glare Premium for enhanced contrast and reduced reflections. Friendly operation and generous customisation options make life simple in today’s connected AV spaces.

Advanced technology for compelling pictures that always stand out, even in bright environments
Available in screen sizes from 55”-85”, Pro BRAVIA BZ40P Series grabs your audience’s attention with extremely high 700 nit screen brightness for bold, high-impact visuals that are always seen clearly, even in bright environments. Bright or harsh room lights can mean weak, washed-out images in meeting rooms, lobbies and retail stores. Exclusive to Pro BRAVIA BZ40P, Sony’s Deep Black Non-Glare Premium combines anti-glare and enhanced contrast technologies to reduce on-screen reflections and boost contrast. Combined with the display’s high brightness, wide colour gamut, wide viewing angle* and unique AI-powered image processing technology with Sony’s powerful XR Processor, Pro BRAVIA BZ40P captivates viewers’ attention with consistently clear, bright images.
* Viewing angle characteristics vary depending on model and screen size.

Unprecedented glare reduction plus rich, expressive blacks
Pro BRAVIA BZ40P Series features Deep Black Non-Glare Premium, combining a high-performance haze and low-reflection screen coating with advanced contrast processing powered by our powerful XR Processor. Glare is dramatically minimised, complemented by deep, rich black expression.

Intelligence to captivate viewers’ imaginations
Sony’s groundbreaking XR Processor immerses audiences more deeply in viewing environments from retail stores and showrooms to restaurants and visitor attractions. Powerful AI-powered picture processing understands how people really see the world, faithfully reproducing everything from lifelike skin tones to the mouthwatering colour and freshness of food. Pro BRAVIA BZ40P introduces two newly developed One-step setting modes for digital signage applications, fully leveraging the awesome power of the XR Processor.

Standard Signage Mode
Colours, textures and contrast are fine-tuned for lifelike visual expression.

Dynamic Signage Mode
Command shoppers’ attention with vivid, eye-popping colours.

Every scene optimised by AI
Our power-packed XR Processor features an AI scene recognition system that detects and analyses with unprecedented accuracy and precision. Improved detection ensures all content is fine-tuned to deliver an even more immersive and memorable viewing experience. Key image elements – colour, contrast, resolution, focal points, depth, and motion – are optimised in parallel for rich, striking visuals without unnatural tones or excessive enhancement. What’s more, low-resolution content is automatically upscaled to near-4K quality without unnatural looking artefacts.

Slim and elegant styling, designed for flexible installation
Pro BRAVIA BZ40P displays introduce a slim, newly redesigned chassis and unified design that blends gracefully into contemporary business and retail environments. With a consistent design concept across all Pro BRAVIA BZ40P/BZ35P/BZ30P Series models, it’s easy to combine displays in all series and screen sizes for beautifully harmonised results that satisfy a wide range of installation and budgetary needs.

Slim new chassis design
With a maximum thickness of just 47mm*, the slim, redesigned chassis makes Pro BRAVIA BZ40P an elegant addition to any commercial space, from corporate boardrooms and lobbies to cafés and retail stores.
* For models up to 65”

Thin, even bezels
Accentuating Pro BRAVIA’s stylish, contemporary looks, the display’s slim chassis is complemented by narrow, evenly sized bezels on all sides of the screen. The stylish appearance is maintained even when installed vertically for digital signage applications.

Centered bracket position
Installation flexibility is enhanced by the centrally positioned VESA hole pattern, making Pro BRAVIA BZ40P ideal for horizontal or vertical mounting in signage and other applications.

Integral handles for safe, secure grip
Recessed carry handles* help with surer, more confident handling during installation.
* 75”, 85” only

Productivity focused features
Pro BRAVIA BZ40P Series is packed with powerful functions and customisation possibilities to make your daily work more productive, efficient and rewarding.

Streamlined setup, enhanced usability
Pro BRAVIA BZ40P makes life even simpler with a redesigned setup wizard and intuitive user interface that are optimised for professional use. There’s a simplified home screen that integrates Pro Mode settings for quick and easy access.

Signage made simple with no set-top box and seamless collaboration with leading CMS providers
Pro BRAVIA’s powerful SoC (system on chip) platform enables smart digital signage operation without the need for an external Set-Top Box (STB). With no extra hardware or unsightly cabling required, installation and operation are simplified while optimising device reliability and security. The addition of a Real-Time Clock allows content management app schedules to be maintained even when display power is switched off. We also collaborate and conduct compatibility testing with major CMS solution providers worldwide, making it easier than ever to smoothly build your preferred CMS solution.

Powerful customisation possibilities with Pro Mode
Pro BRAVIA BZ40P makes doing business even easier, allowing fine-tune of settings to suit the demands of corporate or retail environments. Pro Mode makes it even quicker and easier to control and customise display functions to meet various business needs.

Start meetings fast
Plugging in a laptop or HDMI device automatically switches on the display and selects the correct input.

Prevent tampering
Manage operation of physical buttons, remote control, inputs and selected functions to discourage tampering in retail environments.

One-step setting
Optimised settings can be applied instantly to suit commonly encountered applications. Choose from Signage Dynamic, Signage Standard and Meeting Room.

Save time with cloud-based setup and management
Native integration between Pro BRAVIA BZ40P and Sony’s powerful but intuitive Remote Management System application* gives you total control over cloud-based provisioning, control, monitoring and maintenance.
* Only available in EU/US/Japan.

Zero touch provisioning
Connect Pro BRAVIA BZ40P to the cloud to allow automated setup, replacing manual provisioning for each display to dramatically reduce time and effort in large multi-screen deployments.

Remote monitoring and control
Operation of Pro BRAVIA BZ40P can be monitored and controlled remotely. For digital signage applications, you can even capture a screenshot of what’s currently being displayed to verify remotely that content is playing correctly.

Innovating with AV partners
At Sony we work closely with other leading companies to add even more value to our innovative AV products, with innovative solutions for networking, device management and automation.

Round the clock reliability
Business never sleeps: Pro BRAVIA BZ40P is engineered for dependable 24/7 operation in challenging corporate and commercial environments.

Engineered for reliability in demanding conditions
Tested to Sony’s own demanding standards and meeting the IP5X standard to resist dust, Pro BRAVIA BZ40P builds on decades of experience in creating displays for no-compromise professional applications. Every element has been carefully optimised to ensure years of reliable operation in challenging environments, including a re-engineered dust resistant chassis.

Tested for endurance
A gruelling testing programme includes drop, vibration, temperature and humidity tests to ensure long-term reliability in real-world business environments.

Dust resistant chassis
The display’s re-engineered chassis housing meets IP5X standards for resistance to dust without compromising operation in challenging environments.

Greater sustainability, lower ownership costs
Pro BRAVIA BZ40P has been comprehensively re-engineered to reduce energy consumption, environmental impact and running costs compared with previous Sony professional display models.

Lower power consumption
Thanks to an efficient new optical system and intelligent backlight control that works with the XR Processor’s AI scene recognition, power consumption is reduced by up to 31% compared to previous models.

Smart energy saving features
Power saving mode limits energy consumption, helping to reduce energy costs further during long-term operation in professional environments.

Focused on recyclability and lower emissions
SORPLAS is Sony’s groundbreaking plastic material made with used water bottles and waste optical discs. Compared to previous models, BZ40P Series has increased usage of SORPLAS up to 43% of all plastic materials in the display

Planet conscious packaging
Redesigned card product packaging uses less raw materials. Environmental impact is further reduced by use of water based printing ink.

Certified for sustainability
All Pro BRAVIA BZ40P Series models feature ENERGY STAR and EPEAT* certification. (Note that certifications vary depending on region).
* Certification underway

Components from selected partners
Pro BRAVIA BZ40P is manufactured exclusively using components from Sony-certified Green Partners, reflecting our commitment to environmental sustainability.